Swade: Pioneering Product-Based Trading
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Swade: Pioneering Product-Based Trading

CIO VendorChristian Smeltzer, CEO
The fact that saving money and making profits are closely knit to investing in the stock market lures both gun-shy and risk-averse individuals. However, stock investing without getting burned could be a tricky business. “Cash flow shortages, the inability to come to grips with the technicalities of the stock market, and the lack of experience cause an intrinsic fear among individuals that they can jeopardize their money,” begins Christian Smeltzer, CEO at Swade, who is a seasoned personnel in consumer satisfaction and financial administration. With a zeal to turn the terrifying prospect of losing money and conquer these investment fears, Smeltzer was driven to bring an online trading platform to the market that combines marketplace structure with consumer benefits.

The core idea behind Swade revolves around solid-state investing—creating a marketplace where users can swap their items based on solid-state value, i.e., their resale potential and not an upfront cost as the net value. Swade is building a new frontier in investing by leveraging the power of the online community from a mobile application with a desktop site.

With Swade’s game-changing mobile trading platform, customers can trade products they do not need in exchange for the items they want. “One man’s trash may be another’s treasure—this, in essence, forms the basis of Swade,” states Smeltzer. “Customers can exchange their existing purchases with a potential asset without losing its market value.”

Swade’s genesis is based on educating consumers about the bright side of product trading. Still at its embryonic phase, Swade aims to help consumers to realize their potential in investing. After logging into the app, users upload images of the items they want to trade along with the details of the product.


One man’s trash may be another’s treasure— this, in essence, forms the basis of Swade; customers can exchange their existing purchases with a potential asset without losing its market value


Swade’s trading app consists of an in-built camera that ensures users upload images of their items, thereby rendering authentication about their ownership of the product. The value of the items uploaded by the user will be compared with similar items online before the average market value is calculated. After all the information is recorded, the app enables users to go through innumerable options for selecting the quality, specifications, and features of the product, and choose the item they wish to trade their product for. The best part is that users are allowed to trade by solely paying the shipping charges; the process won’t incur any hidden fees.

Swade will be launched in two versions. The first version is devoid of the feature which allows users to view the actual market value of the products they are trading for. Users can view the market values of the products in the premium version, while simultaneously assessing the usability of the products according to the market data. “The major objective behind the design of the first version of the app is to make consumers realize that it is more of a trade process rather than sales,” explains Smeltzer. The premium version of Swade, according to him, will empower consumers to understand the real picture of the supply and demand of products and thereby attain a greater understanding of the American economy. Moreover, Swade will open up opportunities for users to build the net value of their products without purchasing or selling any.

After the launch of its first version, Swade will release its premium version wherein power traders who trade bulk quantities of items can conduct multiple trades at a time and at the same time level up to the next value. The company has plans to implement AI in the app which according to Smeltzer would enhance the app in an intuitive manner. “We look forward to partner with investment and market strategists along with data collectors in order to make our customers better informed and wiser decision makers,” concludes Smeltzer.